As origin stories go, ours is a rather simple one. I wish we could say we fell into a vat of alien goo and emerged with super businesswomen powers or that we were bitten by a radioactive spider leaving us with superior financial prowess. We were simply inspired.
One day we stumbled across the growing handcrafters community in the UAE and we instantly knew we wanted to do something with it, for it. Then a friend whispered the word ‘ideyna’, which in Arabic is ‘our hands’. We haven’t gotten off the train since.
We started the journey to create ideyna two years ago. It’s been a long road with many ups and downs, and many a night shaking our heads wondering if we were making wise adult decisions. But we are finally here.
Our day jobs have been in Advertising and Television and we want to bring those skills to ideyna. We want to use video and photography to showcase handmade in new and creative ways. We want the world to know the crazy talented handcrafters we have in the UAE and the wonderful things they make. We want everybody, located anywhere in the world, to be able to buy those wonderful things. We want our sellers to make some money so they can remain independent artisans and never stop creating beautiful things.
Phew. Those are a whole lotta things to want. So, let me end by saying we are committed to the cause of handmade. If you decide to join us, and I do hope you will, we promise you an exciting, creative and heartfelt ride.
So, step right up. We are open for business. We are raring to go. We can’t wait to show the world how amazing your hands are.